Monoprix (Bout'Chou)

Monoprix is one of the oldest names in French retailing, and it remains a leader in the country's city center retail sector. It's the main reason, french expats go back to France every summer.

Monoprix, asserts itself as a key player in urban and trendy fashion. The casual, chic and urban "Monoprix style" thus has major assets to satisfy its customers.

For almost 20 years, Monoprix has been inviting designers guided by a strong desire: democratize fashion and trends and make beauty accessible to everyone.